- Pass on a legacy
Making our AOCs known and appreciated
Inter Rhône, the professional association or wine board for the Rhône Valley Wines AOCs, brings together the winegrowers and négociants from the 31 AOCs.
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What about promotion to ensure the business is sustainable?
This is one of Inter Rhône’s missions indeed: promoting the AOCs in France and international markets.
When it comes to the general public, Inter Rhône strives to promote the specific characteristics of the Rhone Valley AOCs, the work carried out by the winemakers and négociants, and to educate consumers about informed and responsible drinking.
In terms of the Trade (wine store managers, restaurateurs, importers, sommeliers), Inter Rhône’s main objective is to improve their knowledge of the wine region and encourage them to want to explore it in ever greater detail in order to meet their customers’ requirements.
In short, one of Inter Rhône’s missions is to pass on the keys to learning and communicating about the know-how and heritage of the Rhône wine region to as many people as possible.